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GroupM Announces Next Steps in its Transformation with Enhanced Agency Offerings and Unified Performance Organization
GroupM today announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations. The moves, which build on the April 2021 launch of Choreograph, WPP’s global data and technology company, will merge Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology.
GroupM North America Commits $15MM to Reskill and Upskill Talent to Prepare them for the Future of the Media Industry
GroupM, WPP's media investment group, and the world's largest media buying company, today unveils its media education arm in North America, GroupM University, to attract, develop, retain, and reward employees, by making learning part of their core employee experience. The first GroupM University program to be rolled out is a 12-week cohort-based professional development program - GroupM University Launch Pad – designed for individuals who are new to media and advertising, looking for a career change, or seeking an entry-level position at GroupM North America and its award-winning agencies.
GroupM, Xaxis, Finecast and INCA all awarded TAG Brand Safety Certification 2.0 in the UK
GroupM, WPP’s media investment group, today announced that GroupM, Xaxis, Finecast and INCA in the U.K. have all been awarded the TAG Brand Safety Certification 2.0.
GroupM Produces Record Performance in 2021 According to COMvergence’s Full Year New Business Rankings Report
GroupM, WPP’s media investment group, has been ranked highly in the 2021 new business report issued by COMvergence, an independent and international research bureau measuring the performance of major global ad and media agencies, today. The study, which ranks GroupM second overall in net new business globally and first in both APAC and Latin America, reports $11.5 billion in wins and retentions by GroupM agencies in 2021.
GroupM Canada Announces 2+% Black and Diverse Media Pledge To Support and Grow Black and Diverse Media and Creators in Canada
GroupM Canada today announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada. A similar pledge launched in the U.S. just last year and the company saw tremendous interest support from their client base with 20+ clients signing on out of the gate and more committing since.
GroupM Introduces Premium Marketplace to Increase Transparency and Efficiency and Power a New Era of Responsible Investment
GroupM today announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency. Supported by global partnership agreements with Magnite and PubMatic, GroupM Premium Marketplace will provide clients with direct and advantaged access to high-quality publisher inventory underpinned by new standards for performance measurement, further reducing opportunities for fraud and inventory misrepresentation in the media supply chain.
GroupM Promotes Nicola Lewis to CEO of Finecast
GroupM today announces the promotion of Nicola Lewis to CEO of Finecast, WPP’s addressable TV company operated by GroupM, effective immediately. She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.