海洋之神官方网站 Announces Next Steps in its Transformation with Enhanced Agency Offerings and Unified Performance Organization

本质与慷慨陈词合并,形成本质媒体com
海洋之神官方网站Nexus将在全球范围内推出,成为一流的绩效组织
传立完成与全球绩效海洋之神官方网站Neo的整合

伦敦、纽约、旧金山(2022年4月26日) ——海洋之神官方网站, WPP的媒体投资集团, today announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations. 这些举措将于2021年4月推出 编排, WPP的全球数据和技术公司, 将本质与慷慨陈词合并,传立与Neo合并,并创建一个新的9,基于人工智能技术的跨渠道性能平台.

  • 本质和慷慨陈词将合并为本质媒体com, a new agency offering fusing the digital and data-driven DNA of 本质 with 慷慨陈词’s scaled multichannel 受众策划和媒体战略专业知识.
  • 来自Finecast的行业领先人才和解决方案, Xaxis, and 海洋之神官方网站 Services – 海洋之神官方网站’s global community of activation experts – will be brought together to form 海洋之神官方网站 Nexus, 世界领先的媒体表演组织.
  • 传立将完成与全球绩效海洋之神官方网站Neo的整合, 为客户提供更广泛的转型媒体服务.

尼克•劳森(慷慨陈词全球首席执行官)将担任新成立的本质媒体com全球首席执行官. 在本质海洋之神官方网站了8年的Kyoko Matsushita是 被提升为WPP在日本的首席执行官 随着公司继续投资于不断扩张的高增长市场. 尼古拉斯油壶 (Xaxis全球首席执行官)将担任海洋之神官方网站 Nexus的全球首席执行官.

基督教朱尔, 全球首席执行官, 海洋之神官方网站 said: “We are passionate about the opportunity technology gives us to help our clients navigate constant change and achieve their growth goals. 市场营销的未来取决于结果, 以观众为中心的策划,不断完善, AI-enabled性能标准. 通过海洋之神官方网站、Nexus和海洋之神官方网站的代理海洋之神官方网站来推动传立, 造波, 和本质媒体com,海洋之神官方网站正在打造一个科技主导的未来, 与海洋之神官方网站的客户并肩作战, that is accountable to advertisers’ growth goals and to our vision for an advertising ecosystem that works for everyone. 我还要祝贺恭子, 是谁让本质在担任全球首席执行官期间成长壮大, WPP日本首席执行官这一令人兴奋的新职位. We will continue to work closely together to strengthen the position of our agencies across APAC.”

约书亚Spanier, VP, 市场营销在谷歌, 他表示:“海洋之神官方网站与本质的长期合作关系, 辅以慷慨陈词, 能帮助海洋之神官方网站实现海洋之神官方网站雄心勃勃的营销目标吗. 聪明的洞察力的结合, 分析严谨, 以及开阔的创造性思维, 遍布世界各地, 正在释放新的机遇, and delivering stronger impact; we’re excited about this next step forward in our work together.”

路易斯·迪科莫, 全球媒体执行副总裁, 联合利华表示:“数字化正在改变消费者的生活方式, 因此,游戏和购物正在迅速重塑海洋之神官方网站的行业. 媒体融合, entertainment and commerce in digital environments is enabling us to build brands and convert to sales in the same place. 但为了给消费者提供轻松的端到端体验, 作为一个行业,海洋之神官方网站必须利用新的技能和专业知识, 利用新的海洋之神官方网站方式. We are encouraged by the changes announced today by 海洋之神官方网站 which will see greater integration between data-driven marketing, 观众多通道规划, 性能, 以及战略媒体专业知识.”

到2023年,本质媒体com将在125个办事处拥有1万名员工 

Designed to power client growth globally with an agile response to a rapidly evolving media landscape, 本质媒体com infuses the digital and data-driven DNA of 本质 with 慷慨陈词’s scaled multichannel, 受众策划和媒体战略专业知识.

Clients will be able to leverage an expanded global organization founded by two agencies that are strategic complements, 专为促进客户增长而设计. 本质 and 慷慨陈词 are already using this operational model for three shared global clients: Google, 火星, 和nbc环球.

The merger of 本质 and 慷慨陈词 builds on a record of strong business growth for both agencies. 在2021年的新业务中,融合公司以2美元的成绩将慷慨陈词排在了行业首位.87B的新账单归因于胜利, while 本质 has continued to grow and expand its remit with Google and other key clients.

尼克·劳森, 首席执行官本质媒体com, said: “The formation of 本质媒体com builds on the strong and proven relationship between the agencies to create the agency model our clients want for the future — one founded on brilliant strategy and brand-building capabilities, 具有开创性的数字专业知识贯穿始终. 本质媒体com will not only help our clients see the bigger picture and reimagine what’s possible; it will also provide opportunities for our people to upskill and train in new areas, 进一步丰富和提高他们的职业生涯.”

Kyoko Matsushita said: “Today’s global marketers need both agility and scale from their agency partners to properly support their businesses across international markets. Bringing together 本质 and 慷慨陈词 – each with their own celebrated histories of excellence – will create a truly unique combination of agile innovation and global scale in a single agency.”

海洋之神官方网站Nexus将作为一个全球组织推出9,服务于所有市场的数字和技术从业人员

海洋之神官方网站 Nexus将包括9个,000名执业医师, collectively responsible for the activation of more than 2 million campaigns managed by 海洋之神官方网站 each year. This global community represents the industry’s leading team of experts in digital channels and platforms, Search, 社会, 编程, AI, 横跨海峡的优化, 以及数据驱动的技术和软件.

海洋之神官方网站Nexus将海洋之神官方网站的可寻址内容和电视整合在一起, 人工智能技术(副驾驶), 以及来自Finecast的全渠道解决方案, Xaxis, 和海洋之神官方网站服务组成一个单元. The global organization will be underpinned by a new cross-channel 性能 platform and international delivery hubs to set new benchmarks for 性能 innovation and efficiency for 海洋之神官方网站’s agencies and clients.

尼古拉斯油壶, 海洋之神官方网站Nexus首席执行官, 说:“海洋之神官方网站Nexus团结了领先的媒体人才, 数字服务卓越, cutting-edge AI technology and unique scaled partnerships into a new cross-channel 性能 organization with one purpose: power growth for our people, 海洋之神官方网站的代理商和他们所代表的品牌. 海洋之神官方网站迫不及待地要一起创新,为每个人开启新的机遇.”

传立完成Neo 's 1的整合,200名绩效专家和顾问, 和数字领先服务, 进入全球市场

传立 and Neo will operate under the 传立 brand but will retain and scale Neo’s operating model, 专注于纯性能解决方案的核心, 并将其整合到传立的完整渠道中. Neo是1,200年数字领先, 性能专家和顾问将被整合到传立的10名员工中,000 media specialists and Neo’s digital-first services will be fully embedded into 传立 and 海洋之神官方网站’s offering.

COMvergence ranked 传立 third in the global new business rankings for 2021 with $2bn in newly won and retained client revenue and 传立 was recently named the #1 媒体 Agency Network in the WARC媒体100强排名 连续第三年.

亚当台北, 全球首席执行官, 传立, said: “This is a journey we’ve been on for the past year with many clients who have been demanding more diverse media services to drive their growth. The merger delivers seamless access to Neo’s digital-first capabilities and a relentless focus on 性能 models to accelerate Good Growth. For our teams it means more opportunity and the ability to create greater impact across the world. I’m delighted to partner with Neo CEO Nasreen Madhany as we complete the integration of the two businesses and move into a new future together.”

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海洋之神官方网站 is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies 传立, 慷慨陈词, 造波, 本质, 和米/ 6, 以及以结果为导向的节目式观众公司, Xaxis. 海洋之神官方网站的投资组合包括数据 & 技术(编排), 投资, 和服务, all united in the vision to shape the next era of media where advertising works better for people. 通过利用规模的所有好处, 公司创新, 区别, 并为海洋之神官方网站的客户创造持续的价值,无论他们在哪里做生意. 在www上发现更多关于海洋之神官方网站的信息.海洋之神官方网站.com.

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Jared Baiman
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